Privacy Policy

Last updated: 20 August 2026

At A Keepsake To Cherish, your privacy is important to us. This privacy policy explains what personal information we collect, why we collect it, how we use it, who we may share it with and how we protect it.

Information we collect

Depending on how you use our website and services, we may collect:

• Your name

• Email address

• Telephone number

• Billing and delivery address

• Information provided when you contact us or request a quote

• Information relating to your order

• Personalisation details, including names, dates and messages

• Photographs or other images you provide when ordering personalised products

• Information contained within clothing or other items you send to us for a keepsake

• Payment and transaction information

• Information provided when you sign up to receive marketing communications

• Technical information about how you use our website, including information collected through cookies and similar technologies

We only collect information that is relevant and necessary for the purposes described in this policy.

How we use your information

We may use your personal information to:

• Process and fulfil your orders

• Communicate with you about your order or enquiry

• Create personalised memory bears, keepsakes and gifts

• Arrange delivery or collection of your completed order

• Process payments

• Respond to customer enquiries

• Provide information you have requested

• Improve our website, products and services

• Keep appropriate business and financial records

• Send marketing communications where you have given the appropriate permission

• Meet our legal and regulatory obligations

• Protect our website, business and customers against fraud or misuse

Our lawful basis for using your information

We process personal information using the lawful basis that is appropriate for the particular purpose.

This may include:

Contract – where processing is necessary to provide a product or service you have ordered or to take steps at your request before entering into a contract.

Legal obligation – where we need to process or retain information to comply with legal requirements, including accounting and tax obligations.

Legitimate interests – where processing is necessary for the reasonable running and improvement of our business, provided that our interests do not override your rights and interests.

Consent – where you have specifically given us permission to use your information for a particular purpose, such as certain marketing activities or the use of photographs for promotional purposes.

The ICO requires privacy information to explain the purposes of processing and the lawful basis relied upon.

Clothing, photographs and personal keepsakes

A Keepsake To Cherish creates handmade keepsakes from customers' treasured clothing and other personal items.

As part of an order, you may provide us with clothing, photographs, names, dates, messages or other personal information required to create your keepsake.

We use these materials only as necessary to provide the service you have requested and take reasonable care when handling customers' personal and sentimental items.

Photographs used for promotion

From time to time, we may take photographs of completed keepsakes and use them on our website, Facebook, Instagram or other A Keepsake To Cherish promotional channels.

We will only use photographs of your finished keepsake for promotional purposes where you have given us permission to do so.

Where appropriate, we may also ask for permission to use photographs that you provide to us.

You can withdraw your permission for future use of photographs at any time by contacting us at akeepsaketocherish@hotmail.com.

Where reasonably possible, we will avoid including unnecessary personal information in promotional photographs.

The ICO recommends that consent is clear, specific, freely given and capable of being withdrawn.

Who we share your information with

We do not sell your personal information.

Where necessary to operate our business and provide our services, we may share relevant information with trusted third parties, including:

• Our website and e-commerce provider

• Payment service providers

• Delivery and courier companies

• IT, email and website service providers

• Professional advisers where necessary

• Government bodies, regulators or law-enforcement authorities where legally required

We only provide third parties with information that is necessary for the relevant service or legal requirement.

How long we keep your information

We retain personal information only for as long as necessary for the purpose for which it was collected.

Some information may need to be retained for longer where we have a legal, accounting, tax or other legitimate business requirement to do so.

When information is no longer required, we will securely delete or dispose of it where appropriate.

Keeping your information secure

We take reasonable technical and organisational measures to protect personal information against accidental loss, unauthorised access, misuse, alteration or disclosure.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

Cookies

Our website uses cookies and similar technologies. Some cookies are necessary for the website to function, while others may be used for analytics, functionality or marketing.

Where required, we will ask for your permission before using non-essential cookies.

You can manage your cookie preferences through the options provided on our website.

Your data protection rights

Depending on the circumstances, you have rights under UK data protection law including the right to:

• Ask for a copy of the personal information we hold about you

• Ask us to correct inaccurate or incomplete information

• Ask us to delete your personal information where there is no valid reason for us to continue processing it

• Ask us to restrict how we use your information in certain circumstances

• Object to certain types of processing

• Request the transfer of certain information to another organisation

• Withdraw consent where we rely on consent

These rights are subject to certain legal conditions and exemptions.

How to contact us

If you have questions about this privacy policy, want to exercise your data protection rights or have concerns about how your information is being used, please contact:

A Keepsake To Cherish
Email: akeep­saketocherish@hotmail.com
Website: www.akeepsaketocherish.co.uk

Complaints

If you are unhappy with how we have handled your personal information, please contact us first so that we can try to resolve your concern.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Information Commissioner's Office

Changes to this privacy policy

We may update this privacy policy from time to time to reflect changes to our business, website, services or legal requirements.

The latest version will always be published on this page.